Opportunity
AWS Marketplace is a Procurement Channel.
It already carries your current vendors and the latest AI vendors alike, and everything your teams need is available there. What's missing isn't the catalog, it's the process: an end-to-end, AI-enabled procurement workflow built to take advantage of it.
Your AWS Marketplace planning meeting.
Every role at the table sees AWS Marketplace differently. See each one lay out where the channel gets hard today, then watch the team set a path forward that turns the opportunity into real, repeatable results.
Customer's AWS Marketplace Strategy Meeting
Everyone has a reason to buy through AWS Marketplace
A different reason to champion it, for every seat at the table.
Every dollar routed through AWS Marketplace instead of a direct vendor contract counts toward your EDP or PPA commitment, so buying software the way your teams already want to is also how you keep growing your AWS relationship. Marketplace Central is what makes that a clean win instead of a trade-off: every transaction gets the same rigor as a direct purchase (PO enforcement, invoice matching, full visibility into what's been committed), so AWS growth and procurement discipline stop being a choice you have to make between.
Channel, not stage
Leading industry vendors like Coupa, Ariba, Oracle Financials, and ServiceNow organize by process stage. AWS Marketplace is a channel.
They organize by stage: source-to-contract, procure-to-order, invoice-to-pay, and assume you buy directly from suppliers. AWS Marketplace cuts across every stage with objects of its own. That's not a missing feature in your suite. It's a different category, the same way travel and expense became its own category with Concur.
AWS Marketplace
Trials, private offers, agreements, consolidated billing
Other channels
Direct, Azure Marketplace, Google Marketplace
Marketplace Central
Purpose-built for the AWS Marketplace channel, top to bottom
AI-powered
Discovery
Trials and listings tracked from the moment they start
AI-powered
Source to Contract
Free trials, offers, and agreements compared and approved with AI
AI-powered
Procure to Order
Approved agreements turned into the right order, every time
AI-powered
Invoice to Pay
Every AWS bill line matched back to its agreement
Your enterprise procurement & CLM systems
Coupa, Ariba, SAP, Oracle Financials, ServiceNow: connected, not replaced
The time to take cost out of procurement is now.
Every quarter you wait, more spend moves to AWS Marketplace and more of it is handled by hand: emailing cloud ops for access, comparing offers in spreadsheets, matching invoices line by line. Put the process in place while the channel is growing, not after it's already a problem.
See the productAlready run a procurement system?
Yes: integration platform
That system of record stays. Marketplace Central feeds it, no rip and replace, ever. AWS Marketplace objects your current system was never built to represent flow into the tool your team already lives in.
Typical trigger
A governance or audit gap: spend on the AWS bill that doesn't reconcile against any agreement procurement can find.
A chatbot that only answers when asked doesn't close this gap. Marketplace Central works continuously: reading, comparing, and flagging every document as it arrives.